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Top 3 Google Analytics Reports You Need to Know

Where to start if you want to grow your business.  Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google Analytics is complex and notoriously complicated. When I...

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What Algorithm? Adventures in Stock Photography

The internet is a strange place, and stock photography sites represent a perfect microcosm of the weird and the beautiful, the inspiring and the unnecessary, the fake and the way-too-real which...

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Dark Purple or Dill? Our Colors Exposed.

Accuracy wasn’t what I expected when I picked up a coffee table book titled Colorstrology while waiting for Pilates class (bougie, right?), but that’s what I got. The book promised to match one’s...

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Meet Hanna Gilley, Marketing Office Assistant

Hanna is the point person for The Brand Collective and ensures that everything in the office is organized, efficient, stocked and ready to Rock'n'Roll. By anticipating her team members' needs, the...

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Spacing After A Period: An Easy Breakdown of the Basics

One, two, even three spaces after a period?

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X-Height: An Easy Breakdown of the Basics

We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you...

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Does Facebook Advertising Really Work?

The truth about whether or not you should be putting your hard-earned money toward Facebook advertising. You’ve seen the sponsored posts on Facebook and Instagram. You know the ones I’m talking...

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Italic vs Script: An Easy Breakdown of the Basics

What’s the difference between italic and script? They both tilt right, right?

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Branding Featurette: Sofia Fima

American designer, accomplished architect and local entrepreneur Dianna Pozdniakov connected with TBC in May of 2017 to rebrand her luxury handbag company, Sofia Fima.

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What's the difference between Serif and Sans Serif?

An Easy Breakdown of the Basics

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